02 Oct Decor Lab: Urban Biophilic Design becomes reality
The third year of the Decoration Workshop is underway: the partnership between Decor Lab and Architecture Redefined, an international design studio with offices in London, Milan and Las Palmas de Gran Canaria, has given rise to an exhibition in which the decoration solutions of the partner companies are linked to the concepts of biophilic design.
On October 11, 2019, the third year of Decor Lab opens at Via Tortona 31, in Milan, in the heart of the Design District. The Decor Lab resumes its activities with a new intense program of seminars and workshops; with the events of Fashion Week and Milano Design Week; with meetings organized by associations, training institutes, companies; with a renewed showroom, set up by the 2019/2020 partner companies.
Urban Biophilic Design
This year the installation project is curated by Architecture Redefined, an international design studio with 3 offices in Europe (London, Milan and Las Palmas) and working in a multidisciplinary way in the field of biophilic architecture. The partnership between Decor Lab and Architecture Redefined has resulted in an exhibition in which the decoration solutions of the 21 partner companies are linked to the concepts of biophilic design.
Applied to interiors, biophilia harnesses the regenerative capacities of nature, greenery and light to apply them to work and residential environments, as well as to urban space in cities. Biophilic design works with organic forms, natural materials, light and air. But Urban Biophilic Design goes beyond architecture: it encompasses psychology, with how spaces influence people and shape human behavior, and business goals, for creating customer experiences convincing.
A new installation for Decor Lab
For the new installation, Decor Lab's partner companies worked in synergy, coordinated by Architecture Redefined. In addition to selecting the decorative motif that unifies all the exhibition spaces, Architecture Redefined studied a re-organization of the spaces and paths inside the showroom.
The heart and centrepiece of this new design is the seminar/workshop room, where Decor Lab's training activities are concentrated. It is surrounded by the decorated rooms, the bistro and the two single-brand areas.
Decor Lab kicks off the new year on October 11, 2019 at Via Tortona 31, in Milan, from 6-9pm.
We look forward to seeing you at the opening of the 2019/2020 year, our third year of operation!